Educational Video Pricing: 7 Factors to Keep in Mind

Producing educational videos is though commonplace; there are few key factors that decide the price for any educational video. Therefore, if you want to produce your first educational video and have no clue about the pricing, then this blog is just the perfect guide for you. 

The factors listed below can guide you in creating your educational video on a budget. So, if you really don’t want to create a hole in your pocket and add the same time churn out awe-inspiring education content then you need to take into consideration these factors:

Length of educational video

The primary factor that affects the Educational video production cost is the length of the video. Depending upon the type of content you want to produce, you’ll decide on the video length. 

Moreover, studios usually charge for per minute of video. However, if you wish to work with freelancers, they charge per hour of work done on video. So, you need to factor in the cost before you decide on video length. 


Next up, we’ve pre-production. This usually involves creative ideation, scriptwriting, and storyboarding. 

Depending upon the type of educational video you want, the taken for each of the activities listed above in the pre-production stage can vary greatly. 

Equipment Rentals

If you prefer live-action format for your videos, you may need an artist as well as some production equipment. Plus, if you have any particular shooting location, you also need to factor in the cost of transportation, studio rentals, staff wages and much more. 

Custom Animations

In addition to the above, we’ve custom animations. Each customer has their own unique needs. While a formal video format may work for offices and their training programs, it might just not be the best one for a child audience. 

You can always spice up your educational videos with some heart-touching animations. Not only doesthis piques curiosity of viewers but have shown to increase attention span and even enhance retention of information. 

So, in case you want to have your educational videos to feature eye-catching custom animations, know that animation studios charge per second of animation done for a video. 

If the duration of animation exceeds in your video, make sure to allocate enough budget for it. 


If you’re already familiar with creating videos, you know that the job is not finished with storyboarding and pre-production. You need a professional, yet enticing voiceover to move viewers. 

You can have all the coolest statistics in your video, but it won’t do any good, if the presenter cannot draw interest of viewers. 

So, if you want to produce quality educational content, make sure your voiceover artist is the best in the industry. Yes, it can be costly, but it’s worth the money. 

In case you’re wondering if there’s a cost-effective alternate to that, well, it’s called AI.

AI voiceover is of acceptable quality and might just work for you if you want to churn out multiple videos at a time. It’s seriously affordable and might save you big on your cost. 

Video Editing

Now you’ve everything, pre-production, scriptwriting, storyboarding, animation and voiceover. However, that’s not all. You need to factor in the cost of editing. 

Whether you’ve an in-house team or prefer outsourcing videos to a video company, factoring in time and cost for quality video editing is crucial. 

Video company

The last thing you would want to factor for your educational video cost is the video production company. The cost can greatly depend upon the company you pick to work on your project.

Prices may not be significantly different among companies that are specialized in the educational video niche. Whereas, the prices may take a slump as you crawl down to companies that not are not used to producing educational videos.

A specialized company may bring in quality experience to the table. You can expect that your work will be managed by a score of talented artists who know how to delight the audience, while giving them information in a fun and memorable way.

Now, I’m not here to recommend you anything, but I always prefer that hire a specialized person for the job. Hence, an animated educational video production company can be the right option

Wrap up

Let’s wrap this one up. Above we gave you a detailed guide on educational video cost. We listed seven key factors, which we deem to be driving the cost for any educational video.

Make sure to go through each of them and decide how you would want it for your own video.

As always, hiring a professional video agency saves you from the hurdle of managing freelancers or even worse, doing the job all by yourself.

Hope you got a nugget or two from this one.

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